From the beginning in 1919, Croydex traded as the New Croydon Rubber Company. It was well known as a key supplier of household items to the ironmongery and houseware trades. With a change in times, came a change in name, with the Company renamed as Croydex in 1975. The logo has evolved over the years but is still as recognisable a brand as it was many years ago. Croydex celebrated 90 years of successful business in 2009, followed swiftly by the announcement of a new partnership with the Danish brassware manufacturer, Damixa in 2010. Croydex continues to prosper in these ever changing markets, not only in the UK, but across Europe, the USA and beyond, and has developed to become a recognised brand of bathroom accessories and fittings.